Using quantitative metrics, the Study defines key drivers of alumni loyalty and provides the right information to create and implement the most effective communications for your alumni.
Editorial Boards
The Study identifies high-value “touch points” that correlate strongly with increased affinity. Give your editorial board a menu of core messages that appeal to each alumni segment and help them create relevant, stimulating content.
Segmentation
Take the guesswork out of communicating with your alumni. Past survey results have consistently shown that alumni from different age groups and eras like to be contacted in different ways. The same is often true for different colleges within a university, degree obtained, the region of the country in which an alumnus/a is located and many others. We work with our clients to understand which segmentations will provide the most meaningful insights for that institution.
Benefits and Services for Alumni
Increase alumni affinity by keeping them up-to-date on benefits using their preferred contact methods.
