Underlying Principles of the AAS Process

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Actionable Results

Results that will guide your organization toward the most impactful improvement opportunities

Prioritized Improvement Opportunities

Survey efficacy established in the extraction of action items that can be implemented to enhance the alumni relationship.

Enhanced Brand/Image Recognition

Communications represent opportunities to increase brand awareness and goodwill among the alumni population. Specific elements (logos, colors, etc.) of the brand are introduced and reinforced via the survey instrument.

Alumni Partnership Model©

“The single most powerful way to engage your alumni is simply to ask their opinion.”

About the Alumni Attitude Study

  • Developed in 2001 with core team of 11 advancement professionals
  • Survey completed by over 500,000 alumni at over 200 universities and colleges since 2001
  • Reviewed with team of users every 2 years
  • Instrument is always branded to reflect the institution
  • Member discounts and key insights are shared with CASE members