Alumni associations face ever-increasing competition for member’s attention and support.  The challenge is to focus finite resources on the right issue for each constituency within the alumni association.  The Alumni Attitude Study defines key drivers of alumni loyalty and provides the right information to manage these issues.

To increase alumni association membership, advancement professionals must do more than simply identify and appeal to current, lapsed and non-members.  You must engage alumni with authentic, relevant, era-specific memories and imagery that take them back to their days as a college student.

  • While membership numbers are important for dues-funded organizations, you can derive much more value and support from members that want to participate.
  • How you qualify and engage these active members will determine the success of your alumni organization. 

Your AAS findings will help you qualify alumni, identify their key perceptions, and understand what motivates them to join the association and participate as active members.

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