Communications

Using quantitative metrics, the Study defines key drivers of alumni loyalty and provides the right information to create and implement the most effective communications for your alumni.

Editorial Boards

The Study identifies high-value “touch points” that correlate strongly with increased affinity.  Give your editorial board a menu of core messages that appeal to each alumni segment and help them create relevant, stimulating content.

Segmentation

Take the guesswork out of communicating with your alumni.  Past survey results have consistently shown that alumni from different age groups and eras like to be contacted in different ways.

Benefits and Services for Alumni

Increase alumni affinity by keeping them up-to-date on benefits using their preferred contact methods.

 

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