Conducting a Study


An average Alumni Attitude Study© project should take about 3 months from start to finish and goes through three phases: Design and Development, Distribution, and Analysis/Action Planning

Phase I: Design & Development
  • Modify outgoing communications for branding purposes.
  • Customize survey instrument to fit institution‚Äôs needs.
  • Determine parameters and select sample of alumni recipients.
Phase 2: Distribution
  • Approve the questionnaire and all other outgoing communication to alumni
  • Distribute survey, reminders, and any other corresponding communication
  • Gather responses and develop database
Phase 3: Analysis & Action
  • Analyze the results and prepare initial report of findings
  • Presentation of initial findings including recommendations for implementing results and driving action on areas of highest impact
  • Collaborate on future effective communication and programming efforts to increase overall engagement