Published Articles

CASE Currents, May/June 2010
Virtually Yours
Technology offers alumni professionals a new prism through which to view events
CASE Currents, October 2008
Know Your Market
Solid market research can improve alumni outreach efforts
CASE Currents , October 2007
Dues and Dont’s
To charge dues or not, that is the alumni association’s question.
CASE Currents, March 2005
Conversation Piece
Alumni surveys provide helpful data—and encourage communication between alumni and alma mater.
CASE Currents, May/June 2004
The Ones to Watch
With their large numbers and economic influence, baby boomers shape alumni programs to their tastes

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