“The Alumni Attitude Study may be the most important planning exercise we have engaged in. It was thorough and practical in approach and performance. It has generated a multitude of great ideas for moving our association forward, and it validated what many of us had been thinking for some time about the direction we need to take.”

Rick DuBose
Assistant VP, Alumni Relations; Executive Director, Alumni Association
Western Kentucky University

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“The findings from our Study definitely provided us with a unique approach to better communications and understanding of how to engage our alumni. Choosing the onsite presentation was incredibly valuable to our Alumni Board as they work to finalize a strategic plan for the alumni association. Rob and the team did a great job and we love working with PEG!”

Tom Messina
Executive Director, Associate Vice President
University of Central Florida Alumni Association

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“The presentation of our findings was very well received and people on campus are reaching out every day to talk further about it. Rob Shoss was fantastic!”

Joe Long
Parent Giving Officer
Springfield College

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“We reviewed several survey processes when selecting a vendor for our law school alumni. No other vender was able to describe the controls used to make sure the survey results were credible. Even with assurances that comparables on response rates and elsewhere would help increase confidence in the findings, some staff and volunteer leaders remained skeptical. After the presentation of results however those skeptics turned into advocates and have insisted on additional presentations to key groups. We have been able to prioritize development efforts and know that we are addressing the right issues for alumni across age groups.”

Tom Troegel
Director of Major Gifts
University of Houston Law Center

The need and difficulty of getting alumni actively involved with their alma mater is greater today than ever before. Alumni expect you to talk directly to their needs and affinity. One size does not fit all. The founding institution in the Alumni Attitude Study understood this in 2001. It is even truer now. Let us work with you to target your communications and programs directly to what you know matters to each of your alumni segments. Learn what over 230 other universities and colleges know and listen proactively to your alumni.

Even though most alumni do not have a direct economic relationship with the institution; they are often its largest and most important supporter through both treasure and time.

Redefining engagement by turning alumni feedback into action.

Top 10 Reasons to Conduct an
Alumni Attitude Study ©
  1. Obtain institutional peer benchmarking
  2. Increase partnership with alumni
  3. Improve strategic planning and deployment
  4. Enhance communications to targeted audiences
  5. Understand alumni perceptions
  6. Hear stories from your alumni
  7. Increase support for campus partnerships
  8. Focus on what matters most to your alumni
  9. Prioritize actions/programs
  10. Optimize resources

More than 230 universities and associations have now surveyed their alumni through the Alumni Attitude Study.  Although each institution has a unique set of issues and requires a carefully selected survey strategy, they have all benefited from the experiences and insights of previous participants and have contributed to a database of survey responses that is available only through the Study.   No other market research program offers this breadth of alumni data along with this depth of statistical, competitive analysis.  And it’s all in an easy-to-use, cost-effective program.  The Alumni Attitude Study©, offers your institution the tools to: Improve alumni satisfaction and prioritize your budget by identifying valued programs and interesting feature articles.


Engage alumni segments by targeting your communications to their opinions and feedback


Understand alumni attitudes, opinions and giving trends and you’ll become a more active and respected advocate for your alumni.


Measure alumni program performance based on participation and satisfaction


Determine which issues drive university loyalty and financial support


Analyze, compare and benchmark your results against other institutions.


Improve alumni relations and you’ll strengthen school loyalty and increase alumni donations.